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GEO case studies

These GEO case studies document how real brands scored on their first Generative Engine Optimization (GEO) audit and the specific gaps that kept them from being cited by AI search engines such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Each case study shows the pre-optimization GEO score (0–100), the audit methodology, the findings, and the recommendations our team made.

ClippingStars

Creator services

/ 100 before

ClippingStars is a creator-services brand that ranked in Google but was rarely cited by AI search engines. Its pre-optimization GEO score was 41 out of 100.

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Kirgo

SaaS

/ 100 before

Kirgo is a SaaS company whose product pages were heavily JavaScript-dependent, limiting what AI crawlers could read. Its pre-optimization GEO score was 32 out of 100, the lowest of our seed cohort.

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OneShot.ai

AI / Sales tech

/ 100 before

OneShot.ai is an AI sales-tech company with strong content but weak machine-readability. Its pre-optimization GEO score was 43 out of 100, the highest of our seed cohort, with clear room to grow.

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Last updated May 30, 2026